NYC SMart Cities
Design + Storymaking = Branding
What makes cities “smart”? People make cities smart.
The current landscape of “smart cities” events focuses on technology and large corporate solutions. We saw an opportunity to differentiate the event by embracing the human element. Together with Emergence in New York, we developed the visual identity for Smart Cities’ NYC 2017 event. Steering away from the global corporate style, we wanted to embrace the grittiness of the city. Creating a brand that focuses on resilience, inclusion, growth and sustainability.
The city is ours to create.